Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
- To dynamically generate ads, based on an audience’s interest in scooters.
- To engage with audiences who previously bought his scooters.
- To reengage users who previously showed interest in his scooters.
- To reach a broad audience for his scooters.
The correct answer is: To reach a broad audience for his scooters.