Google Certifications Answers

Make Ads Relevant With Search Ad Extensions Questions and Answers

January 30, 2022

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About Make ads relevant with Search Ad Extensions

This unit teaches you how you can use search ad extensions to drive direct action when users interact with your ads. The unit contains a total of four lessons.

The first lesson Explain why ad extensions matter explains how search ad extensions can improve a user’s engagement.

The second lesson Choose the right ad extensions explains how to choose the best ad extensions for your business and identify the three universal ad extensions.

The third lesson Automated Ad Extensions explains how you can identify which ad extensions can serve automatically.

The fourth lesson is the Check your knowledge section which tests your knowledge of that lesson unit.

Explain Why Ad Extensions Matter Answers 2022

Q.1 – It’s 6am, and you’re sitting in an airport in Singapore, looking through email on your laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue of Liberty. Match each item with the correct answer.

(1) Intent – I need to book a hotel room
(2) Device – I’m on my laptop
(3) Interest – I love architecture and New York
(4) Time – It’s 6am
(5) Location – I’m sitting in the Singapore airport

Choose The Right Ad Extensions Answers

In this section, you’ll get answers to the questions asked in the second lesson Choose The Right Ad Extensions.

Q.1 – Hiroko is a digital marketing manager for an online bicycle store that sells bikes and cycling gear. She wants to use as many ad extensions as possible. Which three ad extensions would you recommend for her? Select all that apply.

(A) Callout extensions
(B) Sitelink extensions
(C) Structured snippets
(D) Location extensions

Automated Ad Extensions Answers

In this section, you’ll get answers to the questions asked in the third lesson Automated Ad Extensions.

Q.1 – Which ad extensions can serve automatically? Select all that apply.

(A) Message extensions
(B) Callout extensions
(C) Sitelink extensions
(D) Structured snippets

Make Ads Relevant With Search Ad Extensions Check Your Knowledge Answers

In this section, you’ll get the answers to all the Check your knowledge questions from the Make Ads Relevant With Search Ad Extensions unit.

Q.1 – Why do search ad extensions matter?

(A) The cost-per-click on ad extensions is lower than on a search ad headline
(B) They guarantee higher engagement for advertisers
(C) They increase ad quality and drive lower conversion costs
(D) They increase engagement and influence ad quality

Q.2 – Match the marketing goal to the correct ad extension.

(1) You operate many retail stores and want potential customers to see the distance from their location to your stores – Location extension
(2) You’re interested in directing people to specific pages on your website – Sitelink extension
(3) You want to describe the features of a specific product your business offers before customers click on the ad – Structured snippets
(4) You’re focused on driving phone calls to your business – Call extension

Q.3 – Which ad extensions can serve automatically?

(A) Promotion, callout, and sitelink extensions
(B) Sitelink, location, and call extensions
(C) Sitelink, callout, and structured snippets
(D) Message, callout, and structured snippets