Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

  1. To advertise a business’s online and local inventory and boost website or store traffic.  — Shopping campaign
  2. To increase engagement, app installs, and in-app actions (like signing up for a newsletter). — App campaign
  3. To increase exposure and reach audiences with specific interests across the web. — Display campaign