Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

  • Enhanced CPC (cost-per-click)
  • Cost per engagement
  • Viewable CPM (cost-per-thousand impressions)
  • Target CPA (cost per acquisition)
  • Target ROAS (return on ad spend)

The correct answers are: Target CPA (cost per acquisition) and Target ROAS (return on ad spend)