The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

• Allows advertisers to bid only for clicks from a specific group.
• Guarantees reduced conversion costs for advertisers.
• Allows advertisers to serve ads only at specific times.
• Is auction-specific to increase the chance for conversion.
• Uses machine learning to set bids, which saves time.

The correct answers are: Is auction-specific to increase the chance for conversion. and Uses machine learning to set bids, which saves time.