Advanced Google Analytics Assessment 4 Answers

Q.1 – What is “remarketing” in Google Analytics?

(A) When users visit a website for the first time and complete a conversion
(B) When users are shown targeted ads to bring them back to a website and encourage a conversion
(C) When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
(D) When a user buys an available product from a competitor

Q.2 – To enable remarketing in Google Analytics, what must first be enabled? (Select all answers that apply)

(A) Advertising Reporting Features
(B) Demographics and Interests
(C) Google Ads or Display & Video 360 account linking
(D) Custom Dimension

Q.3 – Which remarketing audiences can be defined in Google Analytics? (Select all answers that apply)

(A) Users who visited a specific page on a website
(B) Users who played a video on a website
(C) Users who speak a particular language
(D) Users who searched for a product on Google Search

Q.4 – Remarketing can show relevant ads on which Google properties? (Select all answers that apply)

(A) Google Display Network
(B) Google Sites
(C) Mobile apps
(D) Google Search

Q.5 – What is the maximum duration a user can be included in a remarketing audience?

(A) 120 days
(B) 180 days
(C) 365 days
(D) 540 days

Q.6 – What Google Analytics data can be used to define a remarketing audience? (Select all answers that apply)

(A) Pre-defined Segment
(B) Custom Segment
(C) Custom Dimension
(D) Custom Metric

 

Advanced Google Analytics Assessment 4 Answers

Q.7 – How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

(A) 100
(B) 1000
(C) 2000
(D) 5000

Q.8 – Which users could be targeted with Dynamic Remarketing to bring them back to a website? (Select all answers that apply)

(A) Users who posted a favorable product review
(B) Users who viewed a website search result page
(C) Users who viewed product detail pages
(D) Users who abandoned their shopping carts

Q.9 – To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

(A) The Google Search Center
(B) The Google Analytics Center
(C) The Google Merchant Center
(D) The Google Help Center

Q.10 – To set up Dynamic Remarketing, what must first be created in Google Analytics?

(A) Custom Segment
(B) Custom Metric
(C) Custom Dimension
(D) Custom Report

 

 

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